Monthly Archives: October 2011

Those Big Words, ‘Business School’



The ultimate goal for those who enroll in an MBA program is career advancement. What form this advancement will take depends completely on each individual’s personal agenda. One student may plan to return to work for a former employer in a more sophisticated context, while another may seek to change careers entirely, transferring to a field that is more challenging or fulfilling. Other more entrepreneurial students may attempt to launch an independent business. Whatever the case may be, MBA programs are designed to guide the student toward the path of their choosing while providing the skills that will be required when they reach their destination.

How do they do this you ask? Well, the most successful MBA programs strive to gather groups of students with diverse backgrounds and goals and then facilitate the sharing of their experiences in the context of the study of theoretical business applications. Before we get in to the academic elements of the MBA program, let’s first take a look at some of the different techniques schools are currently using to cultivate leadership qualities in their students (besides the standard lectures, papers, exams, etc?).

1) Problem-Based Learning (a.k.a Case Studies)

Rather than simply conveying material to the students through lectures, business schools are now using the problem-based learning format to force students to think for themselves rather than regurgitate material that they’ve memorized.

Classes are subdivided into small groups and each group is presented with a particular management issue or problem.

As a team, the students must research the case they’ve been presented with and apply what they’ve learned from their studies to come up with a solution to the particular problem.

This type of exercise forces students to become “horizontal thinkers” who must consider ALL factors related to a particular decision rather than simply looking at an issue from on particular perspective (ie. accounting vs. marketing vs. finance).

2) Studies in the Field

Many schools are now supplementing class lectures and individuals study time with studies in the field

Although most students coming into MBA programs already have significant work experience, schools continue to stress the importance of “learning from doing”

The interpersonal skills that are crucial to strong leadership cannot be taught in the classroom setting but rather must be observed first hand in the field.

3) Team-Based Learning

While many of the projects assigned in business school require students to work in groups, team-based learning focuses specifically on how to work as team.

The goal isn’t so much to complete a particular assignment or project on some managerial issue, but rather the to learn how to work closely with others.

Setting goals, assigning responsibilities, and learning to rely on others are some of the skills involved.

Because team project and work groups have become so common in the business world, the schools are stressing teamwork abilities now more than ever..

The Curriculum

Now of course, underlying all of these different teaching techniques, is the curriculum itself. The first year courses of most MBA programs make up what is known as the core curriculum. While each school tries to present the material in what they believe is a unique or progressive manner, there remains minimal variation in these courses from school to school because every MBA student must ultimately have a fairly extensive level of knowledge in the following areas:

Business Strategy Analysis

Financial and Managerial Accounting

Management Statistics and Data Analysis

Managerial Economics

Marketing Management

Managerial Finance

Managing Organizations

Operations Management

For a detailed description of any or all of these courses, please browse through the course calendar or website of the particular business schools you are considering.

Once this core curriculum has been completed, most business schools allow their students to spend the remainder of their course time on electives. Many schools are recognized for particular programs that they offer and this recognition tends to revolve around these second year elective courses. Often business schools will have faculty who are eminent leaders in their field lecturing for these courses, providing the class with cutting edge research and the latest advancements in the area. Some of the areas that a second-year MBA student can specialize in include:

Accounting

Arts Management

Educational Administration

Entrepreneurial Ventures Finance

Government

Health Care Administration

Human Resource

Management

Management Consultants

Management Information

Technology

Manufacturing Management

Marketing

Not-for-Profit Organizations

Operations Management

Small Business Management

So as you can see, it’s no longer possible to pigeonhole business schools as gathering places for society’s elite, who put in a couple of years before taking over the family empire. A degree from a reputable business school can now place you on the fast track for a leadership position in any one of an incredibly diverse number of career paths. The MBA has become just as important in public service domains such as education, government, and healthcare administration as it is in the more traditional corporate sectors.

What to Expect for the Costs you have Sunk In?

Having established that going to business school represents a pretty serious financial burden, let’s see what you’re actually getting for all those dollars your laying out. What are the “frills” schools are using to attract students, and the impact that the program can have on your ability to attract employment and your earning potential once you’ve found the job you’ve been seeking.

Facilities:

Talk about plush. Be prepared to work extremely hard when you get to business school, but if your at one of the better ones, take solace in the fact that you’ll be doing it in style. The fact is that many of the schools (and not just the powerhouses) are investing heavily in infrastructure to woo you. Remember, there’s a definite element of reciprocity in the relationship between schools and applicants. To put it simply, they want you to like them just as much as you want them to like you. As a result a significant proportion of a business school’s dean’s time is spent fundraising. Many schools are building brand new buildings, with brand new classrooms, libraries, conference rooms, cafeterias and students lounges all supplied and state-of-the-art technology. Just as one example, Cornell’s Johnson Graduate School of Management has built a simulated trading floor with the exact same technology being used by real analysts.

Connections:

The business world is ALL about connections. We’re not going to feed you the line that “it’s who you know not what you know” but rather that it’s “who you know AND what you know”. For that reason, an MBA program has become incredibly important for young people trying to get their foot in the door. At business school you’re going to educated in the “what” and immersed in the “who.” Without even realizing it, you’re going to be spending two full years networking. Whether it’s faculty who have pivotal roles in major corporations, corporations who’ve formed alliances with the school, or fellow students, over the course of the program you’re going to be in close contact with individuals who are currently, or will be in the future, extremely influential in the business community. Imagine your new best friend happens to be the next Bill Gates, Warren Buffet, David Filo, or Jerry Yang just waiting to surface. Well that’s the kind of relationship that fortunes are built on.

Jobs:

The following excerpts come directly from the Business Week Guide to the Best Business Schools (6 th ed.). It summarizes the relationship between MBAs and corporate hiring so well that felt we should pass it straight on to you completely unadulterated. We further recommend that you find the complete article from which this excerpt was taken (available on the web) for supplementary reading and that you use the guide as one of your resources for choosing the right business school for you (in our opinions it’s one of the most informative).

As we approach the millennium, the MBA is unquestionably the hottest degree you can hold, particularly from an elite school. The stats prove it: At virtually all of the best schools, GMAT scores and starting pay packages are setting records. Applications are too, although a large part of the boom is coming from overseas…The 61 schools surveyed by business week for its 1998 rankings waded through 116,912 applications for the Class of 2000, and the average GMAT score was 667 for those attending the Top 25 schools, up from 649 just two years earlier.

Today, the MBA is on its way to becoming a requirement for anyone who hopes to build a career in Corporate America, and, indeed, much of the world… Certainly, it’s true that corporate recruiters can’t seem to hire enough MBAs these days. The 259 recruiters who participated in business week’s 1998 survey of the best business schools hired 10,348 MBAs in total, a 28 percent rise from 1996. And they would have hired even more if they could have: Grads of the Top 25 business schools averaged 3.2 job offers each, up from 2.3 in 1992, and compensation exploded. The median pay package (salary, bonus, and extras such as stock options or moving expenses) at the Top 25 hit $111,420, up 19 percent from just two years ago. Another telling figure: Median pay topped $100,000 at 18 of our Top 25-versus 5 two years ago.

For more about online mba degrees, visit us online.

Fashion Business School Is Just Plain Smart



Fashion is big business, and is a multi-billion dollar industry. Over the years, more and more fashion students are considering entering fashion business school. At first glance, possibly fashion school seems a frivolous course of studies, but when you think that some haute couture designer dresses go for $20,000.00 dollars and more, you realize that there is a lot of money in fashion, and if you are dealing with any amount of money, a business course seems only reasonable.

Another excellent reason to go to business fashion school is if you are interested not just in working for another designer, but if you are interested in designing your own line. In this case, you have to know how to run your business in a business-like way. You can’t think that Gucci or Lauren went into fashion with no idea how to manage money, are have any business skills, even if they now use others to do the business end of fashion for them. It should be obvious to you that any students out there who are serious about their success should think about taking some fashion business courses.

When you are looking for a fashion business school, there are a few criteria that you should be looking for. You will want a school that has courses that not only teach the business end of the business, but one that teaches current fashion trends, and the history of fashion. A truism is that you can never know what is going to happen with fashion in the future until you know what went on in the past. Where fashion came from is just as important as where it is going. The evolution of fashion is an important trend that has great bearing upon the business of fashion today. You can see this in the repeating of styles, and the retro look that occurs nearly every year in at least one collection.

The fashion business schools should offer courses that cover all the aspects of fashion, from project to production. The commercialization and distribution of garments should be covered, as well as all aspects of retail. The product of fashion will be studied; including how long the trend is speculated to last, and what the next trend will be. Market trends and customs are also important aspects to know, and of course, market demands must be met.

The Business school should also teach about fabrics, quality control, collections and how to control costs. Communication and promotion are also important subjects for an all rounded study.
At the completion of the course, you should know not only how to take your projects from start to finish but how to collaborate with others on the various aspects of all stages of fashion and design

So if you are considering a career in fashion, you should be aware that it is not only the designing aspect of fashion that is important, and any school that you are considering should also teach the business end. You will need to learn all aspect of the fashion industry, from the design to the clothing, the marketing, retailing and promotion. If you know all of these things you will be able and confident to handle all aspects of the fashion industry. This will help not only your career with the company you work for, but for yourself when and if you decide to head out on your own with your own designs and collections.

So a fashion business and design school is and excellent idea for any student that who is interested in getting into the industry. If you love designing, but don’t know anything about fashion design or fashion business, then you should definitely consider going to a Fashion Business School.

The Great Two-Sided Business Card Debate

A business card is one of the most important marketing pieces that you’ll develop
for your company, since it is typically the first piece of your marketing materials that
a new client will see.

One of the most debated points in business card design is whether to print
information on just one side of the card or to use both sides. There are many views
on this controversy, and here are some that we frequently hear.

The arguments for keeping the back of the card blank are that printing on both
sides has the following disadvantages:

o Not having a space to take notes while networking: Many business
people use a system of writing notes on the backs of the business cards they receive
while networking. They do this to remind themselves of the commitments they
made or to later jog their memories about the conversation. Too much printing on
the back can make this difficult or impossible. Glossy coatings on the backs of cards
can also prevent note writing.

o Rolodexes, business card filing systems, and card scanners: These are
widely used in business today, and many models don’t allow for the back of the card
to be viewed. For this reason, you should not put vital information on the back, so
that the card can still be functional when only one side is visible. Also, if your
prospect uses a business card scanner to store business cards, they might not scan
both sides.

o Greater printing expense: Printers charge more to print a two-sided card, because of the additional work and ink involved.

o Ink smearing: Some inks are more likely to smear or rub off on
neighboring sheets of paper than others; for example, blue Pantone inks are
especially prone to this effect. If you do choose a two-sided card with a field of
color on the back, then it is best to also varnish or clear-coat the back of the card in
order to seal the color in and prevent this. The varnish also adds drying time and
expense to the

The arguments for putting information on both sides are that you can use the back
to:

o Add more information: If you have a lot of contact information, putting
it all on to the front of the card will often make the font too small and the text too
dense to read comfortably. Putting some of that information on the back will free up
the front of the card and make it look better.

o Make your business card more valuable: By including interesting
information like a calendar of events, tip, or quote on the back, you can make your card more likely to be kept. Other things that you can put on the back include
coupons, appointment information, or directions to your store or office.

o Enhance your brand: The back of the card is often the perfect place for
graphical treatments and pieces of your Visual Vocabulary.

o Maximize your message: Use the back to add more information about
your business. It might not be clear to everyone receiving your card what you offer,
so you might try listing that on the back.

And it might not cost that much. Some printers will print a two-sided card for as
little as $20 extra per 1000 cards. In that case, the low price for additional “real
estate” really makes it worth the cost.

With all of these points in mind, the most effective card for small businesses is often
a two-sided card. The next question to address is what to put on the back of the card. We recommend:

o Not putting vital information on the back of the card: Since the back of
the card might get hidden or ignored in a filing system, it’s best to put all of the
most important information–like your name, logo, phone number, email, and
website–on the front of the card. If you have a physical office, you should also
make sure that your address is on the front of your card.

So what’s left to put on the back? You could put your tagline, a couple of lines that
explain your offerings, a list of your services, or a short testimonial. Or try one of
the suggestions from “Make your business card more valuable,” above.

o Try graphics: You can print a field of color, small graphic, or a simple
pattern on the back. A card with graphics on the back looks more sophisticated and
high-end, and is more memorable as well. If you don’t print in a color that is too
dark and you use a solid color field, people will still be able to take notes on the
back of the card. Just don’t forget the varnish!

If you use these tips, you’ll be able to maximize the effectiveness of your business card. Your card will go from being just a thing to hand out when you meet someone
to being a strong marketing tool.